Reina, your positive attitude is so important to our start-up. Thanks for all of your efforts this year!
Thank you so much for all your work and patience. You did an amazing job on our website.
Inbound Certification, Email Marketing Certification, Developing a Sales Plan, Content Marketing, Delivering Client Success
Marketing Major, Psychology Minor
- Manage multiple websites, HTML formatting, web updates and SEO optimizations
- Develop and execute on organic web traffic strategies and content optimization, in collaboration with an SEO manager
- Actively test and analyze audiences, advertising creative, landing pages, and placement to drive results in line with the client’s goals
- Serve as primary system administrator for Salesforce. Handle all basic administrative functions including user account maintenance, reports and dashboards, workflows and other routine tasks
- Assist in training of new users
- Identify and evaluate new features and functionality of Lightning
- Work with CEO on maintaining data quality through ongoing data analysis, record maintenance, and other related tasks, and identify and implement process improvements that contribute to improved data quality.
- Create and manage a branded newsletter each month
- Implemented the first interactive editorial calendar that provides calendar view and photos for various marketing channels including email, blogging, social media and digital banners
- Create and manage SEO & UX Audit process for website
- Assist in developing new landing pages to support digital marketing campaigns
- Prepare monthly reports of progress and forecasts to clients using key account metrics
- Create content for and manage consumer-focused editorial content calendars for 25 SMB clients on over 11 social channels including Facebook, Twitter, Google+, YouTube, Instagram
- Build and execute marketing strategies through competitive research, benchmarking, messaging, and audience segmentation
- Manage day to day procurement and quotes for the sales team
- Update project details in CRM database to ensure assigned engineer had access to project details and scope of work
- Responsible for coordinating trade shows, designing marketing material, and purchasing
