Education
2017
HubSpotCertifications
Inbound Certification, Email Marketing Certification, Developing a Sales Plan, Content Marketing, Delivering Client Success
2008
Bryant UniversityBachelor of Science in Business Administration
Marketing Major, Psychology Minor
Experience
2018- Current
4th VentureWordPress Content Manager
- Manage multiple websites, HTML formatting, web updates and SEO optimizations
- Develop and execute on organic web traffic strategies and content optimization, in collaboration with an SEO manager
2016 - Current
EquivityVirtual Marketing Assistant & Administrator
- Actively test and analyze audiences, advertising creative, landing pages, and placement to drive results in line with the client’s goals
- Serve as primary system administrator for Salesforce. Handle all basic administrative functions including user account maintenance, reports and dashboards, workflows and other routine tasks
2018- Current
Artisan's ListSalesforce Administrator
- Assist in training of new users
- Identify and evaluate new features and functionality of Lightning
- Work with CEO on maintaining data quality through ongoing data analysis, record maintenance, and other related tasks, and identify and implement process improvements that contribute to improved data quality.
2017 - 2018
LifespanMarketing Specialist
- Create and manage a branded newsletter each month
- Implemented the first interactive editorial calendar that provides calendar view and photos for various marketing channels including email, blogging, social media and digital banners
- Create and manage SEO & UX Audit process for website
- Assist in developing new landing pages to support digital marketing campaigns
2015 - 2017
INNOVEXMarketing Account Manager
- Prepare monthly reports of progress and forecasts to clients using key account metrics
- Create content for and manage consumer-focused editorial content calendars for 25 SMB clients on over 11 social channels including Facebook, Twitter, Google+, YouTube, Instagram
- Build and execute marketing strategies through competitive research, benchmarking, messaging, and audience segmentation
2013 - 2015
Atrion SMBPurchasing & Marketing Specialist
- Manage day to day procurement and quotes for the sales team
- Update project details in CRM database to ensure assigned engineer had access to project details and scope of work
- Responsible for coordinating trade shows, designing marketing material, and purchasing