Reina Patton

My name is Reina Patton, I’m a marketer! I’ve been in the field of marketing and website development since 2008.  I have lived in the New England area.  Although I love this area I have a slight obsession with Paris and I was lucky enough to travel there with my fiance for the first time. When I'm not spending time with my family and traveling I'm helping companies generate leads through campaign focused strategies using social media, email marketing, and website optimizations. 

What I Do

Web Design

Customizing and working with WordPress websites. Developing SEO optimized and responsive landing pages with the goal of increasing conversion.

Salesforce Administrator

Daily administration and support of Salesforce Sales Cloud, Service Cloud and Marketing Cloud including managing multiple user setup, profiles and roles, customization of objects, workflows, fields, page layouts and reporting.

Social Media Marketer

Building and executing social media strategy, generating, and sharing daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.

Email Marketer

Developing email marketing campaigns to promote a product or service. Determining target audience, creating emails, and launching email campaigns to create a buzz or generate leads for the business.

Testimonials

Resume

7 Years of Experience

Education

2017
HubSpot

Certifications

Inbound Certification, Email Marketing Certification, Developing a Sales Plan, Content Marketing, Delivering Client Success

2008
Bryant University

Bachelor of Science in Business Administration

Marketing Major, Psychology Minor

Experience

2018- Current
4th Venture

WordPress Content Manager

- Manage multiple websites, HTML formatting, web updates and SEO optimizations
- Develop and execute on organic web traffic strategies and content optimization, in collaboration with an SEO manager

2016 - Current
Equivity

Virtual Marketing Assistant & Administrator

- Actively test and analyze audiences, advertising creative, landing pages, and placement to drive results in line with the client’s goals
- Serve as primary system administrator for Salesforce. Handle all basic administrative functions including user account maintenance, reports and dashboards, workflows and other routine tasks

2018- Current
Artisan's List

Salesforce Administrator

- Assist in training of new users
- Identify and evaluate new features and functionality of Lightning
- Work with CEO on maintaining data quality through ongoing data analysis, record maintenance, and other related tasks, and identify and implement process improvements that contribute to improved data quality.

2017 - 2018
Lifespan

Marketing Specialist

- Create and manage a branded newsletter each month
- Implemented the first interactive editorial calendar that provides calendar view and photos for various marketing channels including email, blogging, social media and digital banners
- Create and manage SEO & UX Audit process for website
- Assist in developing new landing pages to support digital marketing campaigns

2015 - 2017
INNOVEX

Marketing Account Manager

- Prepare monthly reports of progress and forecasts to clients using key account metrics
- Create content for and manage consumer-focused editorial content calendars for 25 SMB clients on over 11 social channels including Facebook, Twitter, Google+, YouTube, Instagram
- Build and execute marketing strategies through competitive research, benchmarking, messaging, and audience segmentation

2013 - 2015
Atrion SMB

Purchasing & Marketing Specialist

- Manage day to day procurement and quotes for the sales team
- Update project details in CRM database to ensure assigned engineer had access to project details and scope of work
- Responsible for coordinating trade shows, designing marketing material, and purchasing

Design Skills

Web Design

90%

Print Design

85%

Logo Design

90%

Graphic Design

85%

Coding Skills

HTML / CSS

100%

SEO Skills

Technical SEO

85%

Social Media Marketing

100%

Link Building

100%

Content Marketing

100%

Portfolio

My Works
Squarespace Landing Page

Squarespace Landing Page

Landing Page
Email Header

Email Header

Email Marketing
Social Media Post

Social Media Post

Social Media
Social Media

Social Media

Social Media
Video

Video

Video
Video

Video

Video
Design Flyer

Design Flyer

Design
Email Marketing Campaign – Monthly Newsletter Design and Content Writing

Email Marketing Campaign – Monthly Newsletter Design and Content Writing

Email Marketing
SEO Optimization Before and After for altprotein.com site- this first image is a data visualization before SEO optimization was done. The second image shows the inner structure of the website after SEO optimizations were completed including establishing pillar pages and interlinking to blog posts.  You will notice a more structured site with established cornerstone content.

SEO Optimization Before and After for altprotein.com site- this first image is a data visualization before SEO optimization was done. The second image shows the inner structure of the website after SEO optimizations were completed including establishing pillar pages and interlinking to blog posts.  You will notice a more structured site with established cornerstone content.

SEO Optimization
Website

Website

Website
Wix Landing Page

Wix Landing Page

Landing Page

Contact

Get in Touch

401-500-1249

Rhode Island

reinatpatton@gmail.com

Freelance Available

How Can I Help You?