Home - Reina Patton

Busybee

WordPress Marketer

Reina Patton

My name is Reina Patton, I’m a marketer! I’ve been in the field of marketing and website development since 2008. I have lived in the New England area. Although I love this area I have a slight obsession with Paris and I was lucky enough to travel there with my fiance for the first time. When I'm not spending time with my family and traveling I'm helping companies generate leads through campaign focused strategies using social media, email marketing, and website optimizations.

Resume

What I Do

Web Design

Customizing and working with WordPress websites. Developing SEO optimized and responsive landing pages with the goal of increasing conversion.

Salesforce Administrator

Daily administration and support of Salesforce Sales Cloud, Service Cloud and Marketing Cloud including managing multiple user setup, profiles and roles, customization of objects, workflows, fields, page layouts and reporting.

Social Media Marketer

Building and executing social media strategy, generating, and sharing daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.

Email Marketer

Developing email marketing campaigns to promote a product or service. Determining target audience, creating emails, and launching email campaigns to create a buzz or generate leads for the business.

Testimonials

Reina, your positive attitude is so important to our start-up. Thanks for all of your efforts this year!

Mary & Cindy

Artisans List

Thank you so much for all your work and patience. You did an amazing job on our website.

Willene

Perfectly Flawless Affairs

Clients

Resume

7 Years of Experience

Education

2017

HubSpot

Certifications

Inbound Certification, Email Marketing Certification, Developing a Sales Plan, Content Marketing, Delivering Client Success

2008

Bryant University

Bachelor of Science in Business Administration

Marketing Major, Psychology Minor

Experience

2018- Current

4th Venture

WordPress Content Manager

- Manage multiple websites, HTML formatting, web updates and SEO optimizations
- Develop and execute on organic web traffic strategies and content optimization, in collaboration with an SEO manager

2016 - Current

Equivity

Virtual Marketing Assistant & Administrator

- Actively test and analyze audiences, advertising creative, landing pages, and placement to drive results in line with the client’s goals
- Serve as primary system administrator for Salesforce. Handle all basic administrative functions including user account maintenance, reports and dashboards, workflows and other routine tasks

2018- Current

Artisan's List

Salesforce Administrator

- Assist in training of new users
- Identify and evaluate new features and functionality of Lightning
- Work with CEO on maintaining data quality through ongoing data analysis, record maintenance, and other related tasks, and identify and implement process improvements that contribute to improved data quality.

2017 - 2018

Lifespan

Marketing Specialist

- Create and manage a branded newsletter each month
- Implemented the first interactive editorial calendar that provides calendar view and photos for various marketing channels including email, blogging, social media and digital banners
- Create and manage SEO & UX Audit process for website
- Assist in developing new landing pages to support digital marketing campaigns

2015 - 2017

INNOVEX

Marketing Account Manager

- Prepare monthly reports of progress and forecasts to clients using key account metrics
- Create content for and manage consumer-focused editorial content calendars for 25 SMB clients on over 11 social channels including Facebook, Twitter, Google+, YouTube, Instagram
- Build and execute marketing strategies through competitive research, benchmarking, messaging, and audience segmentation

2013 - 2015

Atrion SMB

Purchasing & Marketing Specialist

- Manage day to day procurement and quotes for the sales team
- Update project details in CRM database to ensure assigned engineer had access to project details and scope of work
- Responsible for coordinating trade shows, designing marketing material, and purchasing